What is a Franchise?

What is a Franchise?

A franchise is  granted by the owner of a business which lets another  (franchisee)  operate  the same business using the business owner's (franchisor) brand,  systems and intellectual property.

Why join a franchise?

For uniformity in:

  • Price               (consistency)
  • Product          (quality and brands)
  • Presentation  (of the product)
  • Premises        (interior and exterior)
  • Personnel       (presentation)
  • Procedures     (operation of  the business)
  • Promotion       (through various media)

Joining a franchise gives you an instant relationship with the franchisor allowing the franchisee to draw on the franchisor's knowledge and experience.

 Royalties (service fee) helps to provide the franchisee with:                 

  • A  brand
  • A proven system for a fixed price retail store
  • Supplier contacts
  • Approved product system
  • Comprehensive brand and system training
  • Operation manuals
  • Specialised advise on franchising
  • Trademarks 
  • Trademark protection
  • An exclusive Importing company

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